Privacy Policy

I totally understand the issue of privacy is important, and the following information is to help visitors understand the information collected by theLastLift.com and how it is used. If any additional information is needed, or if there are any questions or concerns, feel free to send a message via the contact page and I’ll shoot you a reply as soon as I can.

With that said, please find below information regarding the collection and use of personal information on theLastLift.com.

How Information is Collected

Log Files

These files log visitors activity on theLastLift.com. In particular, the information inside the log files includes the visitors’ IP addresses, what type of Internet browser they are using, how they were directed to theLastLift.com, what page they exited from, how long they stayed on the site for and what pages they viewed.

Cookies and Web Beacons

At theLastLift.com we use cookies and Web Beacons to store information about visitors’ preferences. This includes websites the visitor has been to prior to visiting theLastLift.com, pages visited on this site, and additional information that may be available such as age, gender and geographic location.

How This Information is Used

Log Files

The information in the log files (as well as the cookies and web beacons) is used by theLastLift.com to improve the site’s content and structure. In general, this includes analyzing trends in what pages users have visited, how long they were on those pages, where they are located geographically, and so on, and then using that information to optimize the site accordingly. For example, information on what pages users are visiting is analyzed and used in an attempt to create more relevant and engaging content.

Cookies and Web Beacons

The content on theLastLift.com takes time to create and manage, and in an effort to help subsidize that effort I have made select areas of the site available to advertisers via third-party ad serving services (Google AdSense, Media.Net, Yahoo and Bing). These third-party ad servers use cookies to decide what ads to show. For example, Google uses their DoubleClick cookies, to gather information that will help them decide what ads are the most relevant to the visitor.

If you wish, you can opt out of the DoubleClick cookies for interest-based advertising by visiting Ads Settings. If you wish to opt out of another third-party vendor’s use of cookies for interest-based advertising you can visit aboutads.info.

Online Privacy Policy Only

This Privacy Policy applies only to theLastLift.com’s online activities and is valid for visitors to our website regarding information shared and/or collected there. This policy does not apply to any information collected offline or via channels other than this website.

Consent

By using theLastLift.com you (the visitor) hereby consent to our Privacy Policy and agree to its terms.

Updates

This Privacy Policy was last updated on: Monday, August 24th 2015. If any updates, amendments or changes are made to this Privacy Policy, they will be posted here.